November 17, 2023 / HOTTERPILOT
Our first online trick contest with CLYW.

– HOTTERPILOT, an autopilot yo-yo trick contest launched. A special contest page added
– New flyout Newsletter subscription form added. Release version appears again after page reload – this behaviour will change with the next update
– Specs now include Packaging section with package contents, stock setup and packaging type for select yo-yos for testing

November 16, 2023 / Yo-yo Specs
Product page layout changes.

– Technical Specification section added for 200+ yo-yos in the catalog, data from the old website transferred and unified
– Product photo slider now features arrow controls on desktop version when needed
– Layout inconsistencies fixed on product page
– "What's New" product slider removed from landing page
– Added contrast for grey shades

October 31, 2023 / Relaunch
Spinkult is back online.

– Relaunch notification sent to Newsletter subscribers
– Small CSS / typo fixes

October 30, 2023 / UI Enhancements
Store pages menu added to desktop version.

– Store menu added on desktop version
– Newsletter subsciption form moved to a dedicated mobile menu screen
– South Korean won added in currency dropdown
– Product pages now properly return price values for sold out items
– Sort dropdown labels are now less confusing
– Product options dropdown layout adjusted
– Pocket-sized, Bi-metal and Titanium yo-yo collections added to menus

October 27, 2023 / New Items
New yo-yos scheduled for launch added.

Klondike in release batch colorways added
– CLYW Minitee for Riccardo Fraolini added
Ditch and Beater by CLYW in solid colors added
– First empathy monometal Empath added
– Bi-metal Southside for Matyáš Držmíšek added

October 25, 2023 / UI Enhancements
Changes in UI to allow better navigation, content clean up.

– Mobile menu is now nested. Updated currency dropdown and Newsletter subscription form
Signature and Spinkult Ed. yo-yo collections added to test mobile nested menu
– Home page now features "New Arrivals" section, linked to a corresponding collection. A better solution to communicate "Show all" functionality is delayed
– All yoyorecreation yo-yos now properly return both main and profile pictures. Clean up for other brand collections ahead
– "Coming soon" badge added to yo-yos with upcoming release dates
– Slightly confusing quick menu on mobile removed from collection pages
– Small CSS fixes for header menu on mobile
– Page descriptions changed for popular collections

October 17, 2023 / Soft Relaunch Preparations
Small fixes before the relaunch notifications are published.

– Quick collection menu added to desktop version
– Shipping Policy page updated
– Kitty String First Class page added, old string URL cleanup ahead
– Email template for Back In Stock added
– First email campaign out for Newsletter subscribers

August 10, 2023 / Pre-Release Notice
Image updates and small fixes.

– All images for newest yo-yos color corrected and rescaled properly
 Floating "Hey there" notification now links to Logs page
– Logs page updated with Pre-Release Notice
– Typos fixed in meta description

August 7, 2023 / Plastic Peak
New model added to the catalog.

 Plastic Peak by CLYW and Luftverk added to catalog, stock notifications enabled
HOTTER image proportions fixed

August 6, 2023 / Cheatcode
New model added to the catalog.

Cheatcode by Brandon Vu and Jeffrey Pang added to catalog, stock notifications enabled

August 4, 2023 / POLYFORM
New brand added to the catalog.

– A4 by POLYFORM added to catalog, stock notifications enabled

August 3, 2023 / W1LD
New brand added to the catalog.

– New arrivals page now properly shows only in stock / upcoming items
w!ld by W1LD added to catalog, stock notifications enabled

August 3, 2023 / Aria
Small typography fixes and second titanium model in catalog.

– Fixed dropdown for Type and Size selectors
– Small typography adjustment
– Minor text corrections
– Aria by atmos projects added to catalog, stock notifications enabled

August 2, 2023 / physix and empathy
Small fixes and a new brand from 2023 lineup.

– Minor bugs fixed on products page and collection pages
– Landing page now properly returns og:image
– Primary shipping method setup initiated
– physix by empathy added to catalog, stock notifications enabled

July 25, 2023 / Initial release 
Minimal UI for the updated version is live.

– All product categories migrated
– All products migrated
– Basic Search added
– Currency switch between SEK/USD/JPY added
– Profile photos missing on older yo-yos
– Product inventory locked
– Shipping disabled
– Stock notifications for HOTTER enabled